Identity
Role
Goals
Pain points
Behaviour
Step 1 of 5
Who are they?
Give your persona a name, a face, and the basic demographic context that shapes their worldview.
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This becomes the pull-quote on their card.
Step 2 of 5
Role & context
Understand the professional environment they operate in.
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Step 3 of 5
Goals & motivations
What does this person lie awake thinking about?
e.g. Save time, increase ROAS, impress clients
Step 4 of 5
Pain points & objections
What frustrates them daily? What would make them hesitate to buy?
e.g. Too much manual work, poor ROI visibility
e.g. Too expensive, no time to learn
Step 5 of 5
Channels & behaviour
Where do they spend their time, and what content converts them?
💼LinkedIn
✉️Email
🐦Twitter / X
▶️YouTube
🎙Podcasts
🔍Google Search
💬Slack / Communities
📸Instagram
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Your persona name
Title · Company size
In their own words
Fill in the bio or quote field…
Snapshot
Intermediate
Tech level
Medium
Research
Moderate
Price sens.
Goals
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Frustrations
Add pain points above…
Objections
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Preferred channels
Select channels above…