The tools that turn guesswork into growth
24 free calculators, graders, and generators for marketers and agencies. No login required for most. Real results in minutes.
Ad Spend ROI Calculator
Enter ad budget, CPC, conversion rate, and AOV. Outputs ROAS, revenue, CPA, and profit with a break-even progress bar.
CAC & LTV Calculator
Input all sales & marketing costs and new customers acquired. Outputs CAC, LTV:CAC ratio, payback period, and max affordable CAC.
Marketing Budget Calculator
Industry benchmark data + revenue slider. Outputs recommended spend by channel with justifications.
Email List Revenue Estimator
List size × open rate × CTR × conversion rate × AOV = estimated monthly email revenue.
Paid Ad Break-Even Calculator
Input margin, AOV, conversion rate. Outputs max CPA you can afford, break-even ROAS, and profitable CPC range.
Content ROI Calculator
Blog/video production cost vs. monthly organic traffic × lead conversion rate × deal size. Shows content payback timeline.
Agency Pricing Calculator
Input hours, overhead, team cost, desired margin. Outputs minimum project price and retainer floor.
Lead Scoring Calculator
User inputs criteria (company size, title, engagement signals). Outputs a weighted lead score model they can copy.
Funnel Conversion Rate Benchmarks
Dropdown: industry + channel. Shows industry-average conversion rates vs. your own numbers at each funnel stage.
Ad Creative Strength Grader
Deterministic rubric scores on: headline clarity, CTA strength, visual hierarchy, offer specificity, trust signals. 0–100 score.
Landing Page Audit Checklist
27-point interactive checklist. User checks each element present on their page. Score + priority improvement list generated.
Marketing Funnel Audit Tool
Stage-by-stage questionnaire. Scores awareness, consideration, conversion, retention. Highlights the biggest leak in your funnel.
Email Subject Line Scorer
Deterministic scoring: length, power words, personalisation, curiosity gap, spam trigger words. No AI needed.
Social Media Profile Audit
Checklist-based: bio completeness, CTA clarity, posting frequency, content mix ratio, link-in-bio quality.
Google Ads Quality Score Estimator
User inputs ad copy, keywords, landing page URL theme. Outputs estimated quality score + improvement suggestions.
Marketing Tech Stack Efficiency Scorer
User checks the tools they use. Tool maps overlaps, gaps, and estimated wasted spend. Outputs stack grade + rationalization suggestions.
UTM Link Builder
Form fields: source, medium, campaign, content, term. Outputs formatted UTM URL + QR code. Saves history in localStorage.
Cold Email Sequence Generator
User inputs: ICP role, pain point, product, CTA. Outputs a 5-email sequence using AIDA, PAS, curiosity-gap frameworks.
Ad Headline Swipe File Generator
User picks: product type + goal. Tool surfaces 20 proven headline formulas pre-filled with their context.
Marketing Calendar Template Builder
User selects industry + quarter + business goal. Generates a pre-populated campaign calendar with channel mix.
Buyer Persona Builder
Step-by-step form: demographics, job role, goals, pain points, objections, preferred channels. Outputs a printable persona card.
Value Proposition Generator
User fills in: who they help, what problem they solve, how they're different. Outputs 3 value prop formats.
A/B Test Idea Generator
User selects: page type + current conversion rate. Outputs prioritised list of A/B test ideas ranked by expected lift.
Marketing Benchmark Database
Filterable benchmarks: email open rates by industry, CPL by channel, social engagement rates, landing page CVRs.