PipelineMagic · Free Tool
Marketing Funnel Audit
Audit all 4 stages of your funnel — awareness, consideration, conversion, and retention. Score each stage, find your biggest leak, and get a prioritized fix plan.
Stage 1 of 4 — check all that apply to your business
Awareness
Traffic & reach — how well are new potential customers finding you?
You have at least 2 active traffic sources bringing new visitors monthly
Single-source dependency = fragile funnel. Add a 2nd channel before the first fails.
Your organic traffic is growing month-over-month
Flat or declining organic = SEO issue or competitive erosion. Audit your top pages.
You know your primary keyword rankings and track them weekly
If you don't track keywords, you can't improve them. Use Google Search Console minimum.
Your content/social publishes at least 3× per week on one channel
Consistency beats quantity. Pick one channel and dominate it before expanding.
You have a paid traffic channel supplementing organic
Paid + organic = compounding growth. Neither alone is optimal long-term.
You track where your leads come from (UTM tags, source tracking)
Attribution is the foundation of smart budget allocation. Set up UTMs on every link.
Your brand appears in Google results for your core problem keywords
Branded search intent is the strongest buying signal — optimize for it proactively.
You have a referral or word-of-mouth channel (affiliate, partner, reviews)
The best CAC is $0. Build referral systems proactively — don't wait for organic referrals.
You're actively building an audience on at least one social platform
Platform-owned audience is a risk. Build an email list in parallel as a safety net.
You measure your brand awareness KPIs (impressions, share of voice)
What you don't measure, you can't grow intentionally.
0 / 10 checked
Funnel health overview
Awareness
Consideration
Conversion
Retention
Complete at least 2 stages to see your funnel health score
See how top-growth companies build their funnels
PipelineMagic gives you competitor funnel intelligence — ads, landing pages, email sequences, and more.