PipelineMagic

Funnel Conversion Benchmarks

Compare your funnel conversion rates against real industry benchmarks. See exactly where you stand — and find the one stage that's leaking the most revenue.

Select your industry:

SaaS / Software — industry benchmarks

Stage	Low	Avg	Top 20%
Visitor → Lead / Trial	1.5%	3%	7%
Lead → MQL	20%	35%	60%
MQL → SQL	25%	40%	65%
SQL → Opportunity	30%	50%	75%
Opportunity → Close	15%	25%	45%
Visitor → Customer (full)	0.5%	1.2%	3%
Trial → Paid	10%	22%	45%

Benchmark ranges

Visitor → Lead / Trial1.5% – 3% – 7%

Lead → MQL20% – 35% – 60%

MQL → SQL25% – 40% – 65%

SQL → Opportunity30% – 50% – 75%

Opportunity → Close15% – 25% – 45%

Visitor → Customer (full)0.5% – 1.2% – 3%

Trial → Paid10% – 22% – 45%

Top 20%

Average

Low

Your funnel vs benchmarks

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